OUR MISSION...To assist one company at a time, while assisting one woman at a time, in realizing their individual breastfeeding goals.

Ten Steps to Successful Breastfeeding

Every facility providing maternity services and care for newborn infants should:

1. Have a written breastfeeding policy that is routinely communicated to all health care staff.
2. Train all health care staff in skills necessary to implement this policy.
3. Inform all pregnant women about the benefits and management of breastfeeding.
4. Help mothers initiate breastfeeding within half an hour of birth.
5. Show mothers how to breastfeed, and how to maintain lactation even if they should be separated from their infants.
6. Give newborn infants no food or drink other than breast milk, unless medically indicated.
7. Practice rooming-in - that is, allow mothers and infants to remain together - 24 hours a day.
8. Encourage breastfeeding on demand.
9. Give no artificial teats or pacifiers (also called dummies or soothers) to breastfeeding infants.
10. Foster the establishment of breastfeeding support groups and refer mothers to them on discharge from the hospital or clinic. The American Academy of Pediatrics strongly supports breastfeeding of infants for one year. For the complete text for the American Academy of Pediatrics statement (issued December 1997) press here.

Source:
"Protecting, Promoting and Supporting Breastfeeding: The Special Role of Maternity Services", a joint WHO/UNICEF statement published by the World Health Organization.